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Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline; Ragel, V. R. - In: The IUP journal of brand management : IJBRM 12 (2015) 3, pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
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Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan; Dao Thi Dai Trang - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
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The impact of tourists' sociodemographic characteristics on perceived destination image
Sabari Shankar R. - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 26-44
Persistent link: https://www.econbiz.de/10012102910
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Factors affecting purchase and recommendation willingness towards brand extension
Peter, Sachith Indika; Ragel, V. R. - In: The IUP journal of brand management : IJBRM 15 (2018) 3, pp. 49-68
Persistent link: https://www.econbiz.de/10011987773
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Destination personality and destination image : a literature review
Shankar, R. Sabari - In: The IUP journal of brand management : IJBRM 15 (2018) 4, pp. 47-60
Persistent link: https://www.econbiz.de/10011987798
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The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar; Khan, Bilal Mustafa - In: The IUP journal of brand management : IJBRM 16 (2019) 1, pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
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The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh; Rawat, Jyoti - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
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The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Tanveer, Zoyia; Lodhi, Rab Nawaz - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 43-54
Persistent link: https://www.econbiz.de/10011627192
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Impact of brand equity on purchase intention of home appliances
Lakshmi, S.; Kavida, V. - In: The IUP journal of brand management : IJBRM 13 (2016) 4, pp. 54-67
Persistent link: https://www.econbiz.de/10011635597
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Exploring the benefits of branding universities : a developing country perspective
Heer, Felicia de; Tandoh-Offin, Patrick - In: The IUP journal of brand management : IJBRM 12 (2015) 4, pp. 58-71
Persistent link: https://www.econbiz.de/10011536126