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~isPartOf:"The Irwin series in marketing"
~isPartOf:"The Prentice-Hall series in marketing"
~subject:"USA"
~type_genre:"Lehrbuch"
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Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
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1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Basic
marketing
: a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
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