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Business as unusual : the contribution of social marketing to government policymaking and strategy development
French, Jeff - In: The SAGE handbook of social marketing, (pp. 359-374). 2011
Persistent link: https://www.econbiz.de/10009380543
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Social marketing for a sustainable environment
Peattie, Sue; Peattie, Kenneth J. - In: The SAGE handbook of social marketing, (pp. 343-358). 2011
Persistent link: https://www.econbiz.de/10009380547
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New media in social marketing
Mays, Darren; Weaver, James B.; Bernhardt, Jay M. - In: The SAGE handbook of social marketing, (pp. 178-190). 2011
Persistent link: https://www.econbiz.de/10009380666
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The social marketing mix - a critical review
Peattie, Kenneth J.; Peattie, Sue - In: The SAGE handbook of social marketing, (pp. 152-166). 2011
Persistent link: https://www.econbiz.de/10009380680