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~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
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The evolution of brands : from signals of quality to storehouses of trust
HRM defined and in organizational context
18
International HRM: the MNE perspective
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Cross-national comparative human resource management
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The nature and scope of marketing research
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Developmental challenges in marketing research
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Qualitative marketing research : approaches, techniques and analysis
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Key debates and the future of HRM globally
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Sage library in business & management
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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Critical perspectives on business and management
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Leading organizations : perspectives for a new era
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Sage library of tourism, hospitality and leisure
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Small business and entrepreneurship ; Vol. 4
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International marketing ; Vol. 2
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International marketing ; Vol. 3
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Knowledge, economic organization and property rights : selected papers
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Legends in marketing
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Managing challenges in a globalized world : dedicated to Prof. Dr. Manfred Perlitz
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The marketing advantages of strong brands
Hoeffler, Steve
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Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784505
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Dimensions of brand personality
Aaker, Jennifer
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2009
Persistent link: https://www.econbiz.de/10003784566
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
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2009
Persistent link: https://www.econbiz.de/10003784573
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Consumer market beliefs : a review of the literature and an agenda for future research
Duncan, Calvin P.
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2009
Persistent link: https://www.econbiz.de/10003784603
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