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Online banking adoption : a factor validation and satisfaction causation study in the context of Indian banking customers
Sikdar, Pallab; Kumar, Amresh; Makkad, Munish - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 760-785
Persistent link: https://www.econbiz.de/10011456305
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Brand value proposition for bank customers in India
Moorthi, Y. L. R.; Mohan, Bijuna C. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
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Impact of service quality on customer satisfaction in private and public sector banks
Paul, Justin; Mittal, Arun; Srivastav, Garima - In: The international journal of bank marketing : IJBM 34 (2016) 5, pp. 606-622
Persistent link: https://www.econbiz.de/10011606120
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Perception of bank employees' towards working environment of selected Indian universal banks
Kaur, Gagandeep - In: The international journal of bank marketing : IJBM 33 (2015) 1, pp. 58-77
Persistent link: https://www.econbiz.de/10010530074
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Customer personality and relationship satisfaction : empirical evidence from Indian banking sector
Mishra, Vishal; Vaithianathan, Sridhar - In: The international journal of bank marketing : IJBM 33 (2015) 2, pp. 122-142
Persistent link: https://www.econbiz.de/10011326063
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Innovation adoption across self-service banking technologies in India
Kaushik, Arun Kumar; Rahman, Zillur - In: The international journal of bank marketing : IJBM 33 (2015) 2, pp. 96-121
Persistent link: https://www.econbiz.de/10011326064
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Classification of service quality attributes using Kano's model : a study in the context of the Indian banking sector
Bandyopadhyay, Nirmalya - In: The international journal of bank marketing : IJBM 33 (2015) 4, pp. 457-470
Persistent link: https://www.econbiz.de/10011384252
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Exploring customer switching intentions through relationship marketing paradigm
Kaur, Gurjeet; Sharma, R. D.; Mahajan, Neha - In: The international journal of bank marketing : IJBM 30 (2012) 4, pp. 280-302
Persistent link: https://www.econbiz.de/10009581854
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Relationship marketing strategies of Indian banks in the wake of the global economic slowdown
Roy, Sanjit Kumar (contributor) - 2012
Persistent link: https://www.econbiz.de/10009581875
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Service quality and customers' purchase intentions : an empirical study of the Indian banking sector
Choudhury, Koushiki - In: The international journal of bank marketing : IJBM 31 (2013) 7, pp. 529-543
Persistent link: https://www.econbiz.de/10010200804