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Assessing progress in advertising-related scale development & usage
Bruner, Gordon C.; King, Maryon F. - In: The journal of applied business research 19 (2003) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10001782122
Cover Image
Assessing progress in advertising-related scale development & usage
Bruner, Gordon C.; King, Maryon F. - In: The journal of applied business research 19 (2003) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10009881273