Assessing progress in advertising-related scale development & usage
Gordon C. Bruner; Maryon F. King
| Year of publication: |
2003
|
|---|---|
| Authors: | Bruner, Gordon C. ; King, Maryon F. |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 19.2003, 2, p. 97-106
|
| Subject: | Skalenertrag | Returns to scale | Technischer Fortschritt | Technological change | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001782122