Social desirability bias : a neglected aspect of validity testing
Maryon F. King and Gordon C. Bruner
| Year of publication: |
2009
|
|---|---|
| Authors: | King, Maryon F. ; Bruner, Gordon C. |
| Published in: |
Quantitative marketing techniques and analyses. - London [u.a.] : Routledge, ISBN 0-415-44915-4. - 2009, p. 51-75
|
| Subject: | Systematischer Fehler | Bias | Theorie | Theory | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793807