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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Markenartikel
Marketingmanagement
Brand image
642
Markenimage
642
Brand management
548
Markenführung
548
Consumer behaviour
453
Konsumentenverhalten
453
Brand
317
Beziehungsmarketing
143
Relationship marketing
143
Social Web
75
Social web
75
Internet marketing
53
Online-Marketing
53
Emotion
50
Advertising effects
49
Brand loyalty
49
Werbewirkung
49
Luxury goods
48
Luxusgüter
48
Marketing management
39
Markentreue
37
Personality psychology
37
Persönlichkeitspsychologie
37
Corporate Social Responsibility
33
Corporate social responsibility
33
Customer satisfaction
32
Kundenzufriedenheit
32
Brand equity
31
Viral marketing
30
Virales Marketing
30
Social media
25
Brand extension
24
Designation of origin
24
Herkunftsbezeichnung
24
Markentransfer
24
International marketing
23
Internationales Marketing
23
Measurement
23
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214
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8
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Article
331
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3
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333
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333
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2
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2
Festschrift
2
Konferenzbeitrag
2
Sammelwerk
2
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1
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1
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1
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English
334
Author
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Guzman, Francisco
6
Fetscherin, Marc
5
Powell, Shaun M.
4
Azar, Salim L.
3
Broyles, S. Allen
3
Christodoulides, George
3
Grappi, Silvia
3
Gunasti, Kunter
3
Hirvonen, Saku
3
Johnson, Lester W.
3
Kara, Selcan
3
Keller, Kevin Lane
3
Khan, Imran
3
Laukkanen, Tommi
3
Leingpibul, Thaweephan
3
Machado, Joana César
3
Taute, Harry A.
3
Wallace, Elaine
3
Abratt, Russell
2
Anselmsson, Johan
2
Baxter, Stacey M.
2
Brodie, Roderick J.
2
Cai, Yuanyuan
2
Confente, Ilenia
2
Descotes, Raluca Mogos
2
Dwivedi, Abhishek
2
Fatma, Mobin
2
Felix, Reto
2
Grohmann, Bianca
2
Guo, Rui
2
Guèvremont, Amélie
2
Heine, Klaus
2
Hennigs, Nadine
2
Huang, Haiyang
2
Ilicic, Jasmina
2
Jassawalla, Avan R.
2
Johansson, Ulf
2
Kalro, Arti D.
2
Kang, Jiyun
2
Kaufmann, Hans Rüdiger
2
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The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
197
Journal of retailing and consumer services
96
European journal of marketing : EJM
50
Psychology & marketing
43
Asia Pacific journal of marketing and logistics
42
Journal of marketing communications
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
32
Journal of strategic marketing
30
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
28
Journal of marketing
27
Journal of the Academy of Marketing Science
27
European journal of marketing
25
Cogent business & management
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of consumer studies
24
International journal of hospitality management
24
International marketing review
24
Journal of global marketing
24
Journal of international consumer marketing
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing management : MM
22
Journal of fashion marketing and management
21
Journal of promotion management : JPM
19
The IUP journal of brand management : IJBRM
19
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Journal of international marketing
17
International journal of advertising : the quarterly review of marketing communications
16
International journal of internet marketing and advertising : IJIMA
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Qualitative market research : an international journal
16
SpringerLink / Bücher
16
Marketing : ZFP ; journal of research and management
15
Young consumers : insight and ideas for responsible marketers
15
Global business review
14
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ECONIS (ZBW)
334
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334
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1
Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
2
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
Saved in:
3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
How exposure to logos and logo varieties fosters brand prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
Saved in:
5
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
6
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
7
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
8
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
9
Overcoming resistance to product rebranding
Collange, Véronique
;
Bonache, Adrien
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
Saved in:
10
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
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