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The journal of brand management : an international journal
Journal of marketing
21
Harvard business review : HBR
13
Legends in marketing
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Kaiserslauterer Schriftenreihe Marketing
10
Marketing management : a quarterly business management publication of the American Marketing Association
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Journal of the Academy of Marketing Science
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wi - Wirtschaft
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Springer eBook Collection / Business and Economics
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AMS review : official publication of the Academy of Marketing Science
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Harvard-Business-Manager : das Wissen der Besten
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MIT sloan management review
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Marketing letters : a journal of research in marketing
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
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Measuring and managing brands
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Does marketing need reform? : fresh perspectives on the future
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Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
2
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
3
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
4
Brand value, accounting standards, and mergers and acquisitions : "the Moribund Effect"
Sinclair, Roger
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011724573
Saved in:
5
Assessing long-term brand potential
Keller, Kevin Lane
;
Lehmann, Donald R.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10003899346
Saved in:
6
A case for brands as assets : acquired and internally developed
Sinclair, Roger Neville
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010362938
Saved in:
7
The importance of corporate brand personality traits to a successful 21st century business
Keller, Kevin Lane
;
Richey, Keith
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 74-81
Persistent link: https://www.econbiz.de/10003458910
Saved in:
8
Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
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