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~isPartOf:"The journal of business & industrial marketing"
~person:"Ballantyne, David"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
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"Relationship
marketing
" or is it "relationships in
marketing
"? : new opportunities and constraints
Ballantyne, David
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 320-321
Persistent link: https://www.econbiz.de/10009524518
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