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~isPartOf:"The journal of business & industrial marketing"
~person:"Boles, James Sanders"
~person:"Cisneiros, Gabriela Pessoa de Oliveira"
~subject:"Arbeitszufriedenheit"
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Arbeitszufriedenheit
B-to-B-Marketing
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Beziehungsmarketing
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Business-to-business marketing
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Buying center
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Commitment
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Cooperation
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Cooperative norms
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Lieferantenmanagement
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Marketingmanagement
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Relationship marketing
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SME
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Soziale Norm
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Supplier relationship management
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Boles, James Sanders
Cisneiros, Gabriela Pessoa de Oliveira
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Vieira, Valter Afonso
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The mediating role of cooperative norms in the formation of buyer commitment in the buyer-seller relationship
Vieira, Valter Afonso
;
Mayberry, Robert
;
Boles, James …
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1409-1423
Persistent link: https://www.econbiz.de/10014314113
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