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The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi; Sarli, Elena - In: The journal of business & industrial marketing 30 (2015) 5, pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
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The adoption of strategic pricing by industrial service firms
Indounas, Kostis - In: The journal of business & industrial marketing 30 (2015) 5, pp. 521-535
Persistent link: https://www.econbiz.de/10011339892
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Performance-based contracting : contextual factors and the degree of buyer supplier integration
Glas, Andreas; Kleemann, Florian C. - In: The journal of business & industrial marketing 32 (2017) 5, pp. 677-692
Persistent link: https://www.econbiz.de/10011692486
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Measuring the value variation of a service system : a Markov-switching model estimation
Hsieh, Yen-Hao; Chen, Wei-Ting - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1159-1171
Persistent link: https://www.econbiz.de/10011802790
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Successful industrial service pricing
Indounas, Kostis - In: The journal of business & industrial marketing 24 (2009) 2, pp. 86-97
Persistent link: https://www.econbiz.de/10009524611
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Marketing of works as a source of the new hybrid offerings in widened marketing of goods, works and services
Pogodayev, Sergiy Eugene - In: The journal of business & industrial marketing 28 (2013) 8, pp. 638-648
Persistent link: https://www.econbiz.de/10010222177
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Service innovation in business-to-business firms
Kindström, Daniel (contributor) - 2014
Persistent link: https://www.econbiz.de/10010248158
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Service innovation in networks : a systematic review and implications for business-to-business service innovation research
Mustak, Mekhail - In: The journal of business & industrial marketing 29 (2014) 2, pp. 151-163
Persistent link: https://www.econbiz.de/10010248161
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Discovering the unfolding of service innovations
Koskull, Catharina von; Strandvik, Tore - In: The journal of business & industrial marketing 29 (2014) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10010248162
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Creating multi-vendor solutions : the resources and capabilities required
Raddats, Chris Owen; Burton, Jamie - In: The journal of business & industrial marketing 29 (2014) 2, pp. 132-142
Persistent link: https://www.econbiz.de/10010248163