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Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.; Kacha, Mathieu; Herrmann, Jean-Luc; … - In: The journal of consumer marketing 33 (2016) 5, pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
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Loyalty and or disloyalty to a search engine : the case of young Millennials
Veloutsou, Cleopatra; McAlonan, Alan - In: The journal of consumer marketing 29 (2012) 2, pp. 125-135
Persistent link: https://www.econbiz.de/10009541761
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Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian; Herrmann, Jean-Luc; Zeitoun, Helen - In: The journal of consumer marketing 30 (2013) 4, pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
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Conceptualization of a holistic brand image measure for fashion-related brands
Cho, Eunjoo; Fiore, Ann Marie - In: The journal of consumer marketing 32 (2015) 4, pp. 255-265
Persistent link: https://www.econbiz.de/10011407097