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~isPartOf:"The journal of consumer marketing"
~person:"Dwivedi, Abhishek"
~person:"Herrmann, Jean-Luc"
~subject:"Over-satiation"
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Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
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