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The journal of consumer marketing
Young consumers : insight and ideas for responsible marketers
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Journal of vocational behavior
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The journal of media economics
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International journal of consumer studies
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ECONIS (ZBW)
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1
Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement
Soni, Mayank Jyotsna
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011691610
Saved in:
2
Antecedents of Chinese adolescents' purchase intention for local brands : the moderating influence of materialistic values
Shi, Bing
;
Zhang, Dan
;
Xie, Hongling
;
Zhou, Yinghui
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 292-301
Persistent link: https://www.econbiz.de/10011523248
Saved in:
3
The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark
;
Luster, Sean
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
Saved in:
4
Money meanings among French and American adolescents
Rose, Gregory
;
Bakir, Aysen
;
Gentina, Elodie
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 364-375
Persistent link: https://www.econbiz.de/10011553760
Saved in:
5
Social- versus personal-oriented purchases : impacts of worry versus sadness on young consumers
Shi, Bing
;
Li, Shanshan
;
Zhang, Xiao
;
Zhang, Dan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 566-576
Persistent link: https://www.econbiz.de/10011808310
Saved in:
6
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
7
Loyalty and or disloyalty to a search engine : the case of young Millennials
Veloutsou, Cleopatra
;
McAlonan, Alan
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10009541761
Saved in:
8
Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria
;
Bui, M̃y
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 429-437
Persistent link: https://www.econbiz.de/10009407564
Saved in:
9
Gift-giving among adolescents : exploring motives, the effects of givers' personal characteristics and the use of impression management tactics
Segev, Ruth
;
Shoham, Aviv
;
Ruvio, Ayalla
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 436-449
Persistent link: https://www.econbiz.de/10009788868
Saved in:
10
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
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