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The journal of industrial economics
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Who posts the reputational bond? : advertising and cobranding in vertical relationships
Johnson, Justin P.
- In:
The journal of industrial economics
61
(
2013
)
1
,
pp. 28-61
Persistent link: https://www.econbiz.de/10009758013
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Who Posts the Reputational Bond? Advertising and Cobranding in Vertical Relationships
Johnson, Justin P.
- In:
The journal of industrial economics
61
(
2013
)
1
,
pp. 28-61
Persistent link: https://www.econbiz.de/10010095474
Saved in:
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