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Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli; Swaminathan, Vanitha - In: The journal of product & brand management 32 (2023) 1, pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
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Brand loyalty and the role of hedonic value
Kuikka, Anna; Laukkanen, Tommi - In: The journal of product & brand management 21 (2012) 7, pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
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Non-price cues utilization during social coupon purchasing-decision
Nakhata, Chinintorn; Kuo, Hsiao-ching - In: The journal of product & brand management 23 (2014) 6, pp. 439-451
Persistent link: https://www.econbiz.de/10010429346
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Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong; Ma, Ke; Duan, Qi; Wang, Han - In: The journal of product & brand management 24 (2015) 2, pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
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The consumer psychology of mail-in rebates
Gourville, John T.; Soman, Dilip - In: The journal of product & brand management 20 (2011) 2, pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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Regulatory focus as a determinant of brand value
Love, Edwin; Staton, Mark; Chapman, Christopher N.; … - In: The journal of product & brand management 19 (2010) 7, pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
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Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of product & brand management 19 (2010) 2, pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
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Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen; Cherian, Joseph A.; Fu, Wei - In: The journal of product & brand management 19 (2010) 2, pp. 85-93
Persistent link: https://www.econbiz.de/10003993615