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~isPartOf:"The journal of product & brand management"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
73
Konsumentenverhalten
73
Social Web
68
Social web
68
Brand management
66
Markenführung
66
Internet marketing
55
Online-Marketing
55
Brand image
48
Markenimage
48
Beziehungsmarketing
35
Brand
35
Relationship marketing
35
Markenartikel
34
Social media
30
Virales Marketing
19
Online retailing
18
Online-Handel
18
Customer integration
10
Emotion
10
Kundenintegration
10
Advertising effects
9
Brand loyalty
9
Werbewirkung
9
E-commerce
8
Electronic Commerce
8
Brand love
7
Consumer engagement
7
Facebook
7
Markentreue
7
Brand communities
6
Preismanagement
6
Pricing strategy
6
USA
6
United States
6
Brand engagement
5
Celebrity endorsement
5
Celebrity-Werbung
5
Experiment
5
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Wallace, Elaine
3
Adams, Frank G.
1
Amelia, Maria Veronica
1
Augusto, Mário Gomes
1
Breazeale, Michael
1
Breazeale, Mike
1
Brunner, Christian Boris
1
Buil, Isabel
1
Caemmerer, Barbara
1
Cicek, Mesut
1
De Chernatony, Leslie
1
De Maeyer, Peter
1
Dennhardt, Severin
1
Dobele, Angela
1
Dwivedi, Yogesh Kumar
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Esmark Jones, Carol L.
1
Füller, Johann
1
Hancock, Tyler
1
Hardman, Haley
1
Hautz, Julia
1
Hutter, Katja
1
Jevons, Colin
1
Khan, Jashim
1
Kim, Hye-yŏng
1
Kutlubay, Omer Cem
1
Langaro, Daniela
1
Le Nguyen Hoang
1
Le Thanh Tung
1
Lo, Pei-San
1
Lopez, Manuela
1
Lynn, Theo
1
Morgan-Thomas, Anna
1
Mundel, Juan
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Muzellec, Laurent
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Nascimento, Rita
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Ooi, Keng-Boon
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Palazon, Mariola
1
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The journal of product & brand management
Journal of business research : JBR
117
Journal of retailing and consumer services
76
International journal of hospitality management
59
International journal of internet marketing and advertising : IJIMA
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Information systems research : ISR
47
Tourism management : research, policies, practice
43
Journal of marketing communications
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Electronic commerce research
32
Journal of management information systems : JMIS
31
Journal of electronic commerce research : JECR
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of hospitality marketing & management
29
Psychology & marketing
29
Journal of internet commerce
27
International journal of advertising : the quarterly review of marketing communications
26
International journal of contemporary hospitality management
26
International journal of electronic marketing and retailing : IJEMR
25
International journal of advertising : the review of marketing communications
24
Journal of marketing
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing management : MM
20
Journal of travel and tourism marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of advertising research
19
Journal of promotion management : innovations in planning and applied research
19
Technological forecasting & social change : an international journal
18
International journal of consumer studies
17
SpringerLink / Bücher
17
European journal of marketing : EJM
16
Journal of marketing research : JMR
16
Business horizons
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Management information systems : mis quarterly
14
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ECONIS (ZBW)
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1
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
2
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
3
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
4
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
5
Social network sites : early adopters' personality and influence
Lynn, Theo
;
Muzellec, Laurent
;
Caemmerer, Barbara
; …
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10011666444
Saved in:
6
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
7
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
8
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
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