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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
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45
Online-Marketing
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Luxury goods
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Luxusgüter
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Advertising effects
33
Emotion
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Werbewirkung
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Brand loyalty
32
Preismanagement
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Pricing strategy
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Marketingmanagement
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Virales Marketing
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Markentreue
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Social media
23
Personality psychology
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Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
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Produktqualität
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USA
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Brand love
16
Corporate Social Responsibility
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Guzman, Francisco
9
Veloutsou, Cleopatra
5
Fetscherin, Marc
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
De Chernatony, Leslie
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Kom / Kommission der Europäischen Gemeinschaften
3,123
Journal of business research : JBR
1,973
Journal of retailing and consumer services
1,952
Intereconomics : review of European economic policy
1,389
NBER working paper series
1,322
Discussion paper / Centre for Economic Policy Research
1,128
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
1,122
NBER Working Paper
1,110
Working paper / National Bureau of Economic Research, Inc.
1,104
Working paper
1,039
Journal of common market studies : JCMS
1,001
ECB Working Paper
995
CESifo working papers
984
Working paper series / European Central Bank
956
Discussion paper series / IZA
907
Tourism management : research, policies, practice
865
SpringerLink / Bücher
802
International journal of consumer studies
776
International journal of hospitality management
763
Psychology & marketing
659
IZA Discussion Paper
652
Journal of travel and tourism marketing
611
Wirtschaftsdienst
588
Applied economics
583
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Discussion paper
514
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
509
EUR
506
CESifo Working Paper
463
Technological forecasting & social change : an international journal
463
Applied economics letters
448
Economic modelling
437
Energy economics
437
IMF working papers
419
Asia Pacific journal of marketing and logistics
409
Europäische Hochschulschriften / 5
405
CESifo Working Paper Series
400
Journal of air transport management
398
Economics letters
393
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ECONIS (ZBW)
394
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1
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
2
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
3
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
4
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
5
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
6
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
7
Green consumer behavior : being good or seeming good?
Aagerup, Ulf
;
Nilsson, Jonas
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
Saved in:
8
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
9
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
10
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
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