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The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
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Determinants and outcomes of brand hate
Hegner, Sabrina; Fetscherin, Marc; Delzen, Marianne van - In: The journal of product & brand management 26 (2017) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
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Using the theory of planned behaviour to understand brand love
Hegner, Sabrina; Fenko, Anna; Teravest, Annemiek - In: The journal of product & brand management 26 (2017) 1, pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
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The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence; Jolibert, Alain - In: The journal of product & brand management 26 (2017) 1, pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
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Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779
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Market brand equity : lost in terminology and techniques?
Schultz, Don E. - In: The journal of product & brand management 25 (2016) 6, pp. 507-515
Persistent link: https://www.econbiz.de/10011587791
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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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Brand love and positive word of mouth : the moderating effects of experience and price
Karjaluoto, Heikki; Munnukka, Juha; Kiuru, Katrine - In: The journal of product & brand management 25 (2016) 6, pp. 527-537
Persistent link: https://www.econbiz.de/10011587810
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The impact of brand evangelism on oppositional referrals towards a rival brand
Marticotte, Francois; Arcand, Manon; Baudry, Damien - In: The journal of product & brand management 25 (2016) 6, pp. 538-549
Persistent link: https://www.econbiz.de/10011587821
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What drives consumer's responses to brand crisis? : the moderating roles of brand associations and brand-customer relationship strength
Jeon, Jung Ok; Baeck, Sunmee - In: The journal of product & brand management 25 (2016) 6, pp. 550-567
Persistent link: https://www.econbiz.de/10011587842