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Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of product & brand management 19 (2010) 2, pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
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Club Med: coping with corporate brand evolution
Quester, Pascale G.; Fleck, Nathalie - In: The journal of product & brand management 19 (2010) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
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How bureaucrats and bean counters strangled General Motors by killing its brands
Olson, Erik L.; Thjømøe, Hans Mathias - In: The journal of product & brand management 19 (2010) 2, pp. 103-113
Persistent link: https://www.econbiz.de/10003993624
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Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier; Lombart, Cindy - In: The journal of product & brand management 19 (2010) 2, pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
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The effect of brand extensions on product brand image
Arslan, F. Müge; Altuna, Oylum Korkut - In: The journal of product & brand management 19 (2010) 3, pp. 170-180
Persistent link: https://www.econbiz.de/10003993642
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Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher; Alpert, Frank - In: The journal of product & brand management 19 (2010) 3, pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
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Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj; Buff, Cheryl L.; Aurand, Timothy W.; … - In: The journal of product & brand management 19 (2010) 3, pp. 210-217
Persistent link: https://www.econbiz.de/10003993652
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The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi - In: The journal of product & brand management 19 (2010) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
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Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.; Voss, Kevin E.; Fang, Xiang - In: The journal of product & brand management 19 (2010) 1, pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
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Brand new ventures? : insights on start-ups' branding practices
Bresciani, Sabrina; Eppler, Martin J. - In: The journal of product & brand management 19 (2010) 5, pp. 356-366
Persistent link: https://www.econbiz.de/10008658562