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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
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Markenartikel
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Customer satisfaction
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Guzman, Francisco
9
Fetscherin, Marc
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
2
Azar, Salim L.
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Badrinarayanan, Vishag
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Bashir, Irfan
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Bechwati, Nada Nasr
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
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Jevons, Colin
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Kaltcheva, Velitchka D.
2
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Khan, Huda
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The journal of product & brand management
Statens offentliga utredningar : SOU
2,585
Journal of business research : JBR
1,968
Journal of retailing and consumer services
1,946
NBER working paper series
808
International journal of consumer studies
783
International journal of hospitality management
755
Ekonomisk debatt
749
Working paper / National Bureau of Economic Research, Inc.
733
Psychology & marketing
660
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
656
NBER Working Paper
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
597
Discussion paper series / IZA
537
Working Paper
470
SpringerLink / Bücher
412
Management science : journal of the Institute for Operations Research and the Management Sciences
396
Asia Pacific journal of marketing and logistics
395
Discussion paper / Centre for Economic Policy Research
380
Tourism management : research, policies, practice
359
Journal of marketing research : JMR
358
The journal of brand management : an international journal
358
IZA Discussion Papers
355
European journal of marketing : EJM
353
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
345
Statens offentliga utredningar
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Umeå economic studies
335
Applied economics
329
Journal of economic psychology : research in economic psychology and behavioral economics
326
Journal of travel and tourism marketing
326
CESifo working papers
324
Food policy : economics planning and politics of food and agriculture
323
American journal of agricultural economics
318
Journal of international consumer marketing
316
Journal of marketing management : MM
314
IZA Discussion Paper
313
Technological forecasting & social change : an international journal
312
Journal of business ethics : JOBE
311
Journal of economic behavior & organization : JEBO
308
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ECONIS (ZBW)
396
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1
Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
2
"Natural" labeling and consumers' sentimental pastoral notion
Amos, Clinton
;
Pentina, Iryna
;
Hawkins, Timothy G.
; …
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 268-281
Persistent link: https://www.econbiz.de/10010422975
Saved in:
3
From commodity to brand : antecedents and outcomes of consumers' label perception
Norberg, Hans Martin
;
Maehle, Natalia
;
Korneliussen, Tor
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
Saved in:
4
Wine label design and personality preferences of millennials
Elliot, Statia
;
Barth, J. E.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10009570745
Saved in:
5
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
6
Green consumer behavior : being good or seeming good?
Aagerup, Ulf
;
Nilsson, Jonas
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
Saved in:
7
When creative consumers go green : understanding consumer upcycling
Wilson, Matthew
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 394-399
Persistent link: https://www.econbiz.de/10011607676
Saved in:
8
Price presentation effects on green purchase intentions
Lee Weisstein, Fei
;
Asgari, Mohammadreza
;
Siew, Shir-way
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 230-239
Persistent link: https://www.econbiz.de/10010393857
Saved in:
9
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
10
Effectiveness of measures assessing response to price
information
Desmet, Pierre
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 676-686
Persistent link: https://www.econbiz.de/10011616257
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