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Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho; Lee, Seonjeong - In: The journal of services marketing 31 (2017) 7, pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
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Investigating brand equity of third-party service providers
Grant, David B.; Juntunen, Jouni; Juga, Jari; Juntunen, Mari - In: The journal of services marketing 28 (2014) 3, pp. 214-222
Persistent link: https://www.econbiz.de/10010391432
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Re-examining the effect of service recovery : the moderating role of brand equity
Huang, Min-Hsin - In: The journal of services marketing 25 (2011) 7, pp. 509-516
Persistent link: https://www.econbiz.de/10009387523
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The effects of service on multichannel retailers' brand equity
White, Ryan C.; Joseph-Mathews, Sacha; Voorhees, Clay M. - In: The journal of services marketing 27 (2013) 4, pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
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Improving service brand personality with augmented reality marketing
Plotkina, Daria; Dinsmore, John; Racat, Margot - In: The journal of services marketing 36 (2022) 6, pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
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The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia; Gil Saura, Irene; Šerić, Maja - In: The journal of services marketing 37 (2023) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10013542917