Improving service brand personality with augmented reality marketing
Daria Plotkina, John Dinsmore and Margot Racat
| Year of publication: |
2022
|
|---|---|
| Authors: | Plotkina, Daria ; Dinsmore, John ; Racat, Margot |
| Subject: | Behavioural insight | Corporate image | Customer experience | Experimental design | Mobile phone | Servicescape | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Markenimage | Brand image | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Experiment | Mobilkommunikation | Mobile communications | Dienstleistungsmarketing | Services marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-12-2020-0519 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407600