Mobile phone service providers shift to no-contract plans : implications on customer retention
Goitom Tesfom, Nancy J. Birch, and Jeffrey N. Culver
| Year of publication: |
April-June 2018
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| Authors: | Tesfom, Goitom ; Birch, Nancy J. ; Culver, Jeffrey N. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 39.2018, 2, p. 92-107
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| Subject: | Age groups | mobile services | provider's shift | retention | service marketing | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Altersgruppe | Age group | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2018.1436756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859502