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Service characteristics as moderators of the entry mode choice : empirical evidence in the hotel industry
Villar, Cristina; Pla-Barber, José; León-Darder, Fidel - In: The service industries journal 32 (2012) 7, pp. 1137-1148
Persistent link: https://www.econbiz.de/10009551867
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Entry mode choice in the internationalisation of the hotel industry : a holistic approach
León-Darder, Fidel; Villar-García, Cristina; … - In: The service industries journal 31 (2011) 1/2, pp. 107-122
Persistent link: https://www.econbiz.de/10008904676
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Service characteristics as moderators of the entry mode choice: empirical evidence in the hotel industry
Villar, Cristina; Pla-Barber, Jos; Len-Darder, Fidel - In: The service industries journal 32 (2012) 7, pp. 1137-1149
Persistent link: https://www.econbiz.de/10009963405
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Internationalization of service industry firms : understanding distinctive characteristics
Pla-Barber, José; Ghauri, Pervez N. - In: The service industries journal 32 (2012) 7, pp. 1007-1010
Persistent link: https://www.econbiz.de/10009551305
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Special issue: Internationalization of service industry firms
Pla-Barber, José (contributor) - 2012
Persistent link: https://www.econbiz.de/10009551309