//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Working paper"
~person:"Willumsen, Lone"
~type:"book"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Business in the Nineties : Fac...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
1
Communication
1
Kommunikation
1
Markenführung
1
Public relations
1
USA
1
United States
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Book / Working Paper
Language
All
English
1
Author
All
Willumsen, Lone
Dickinson, David L.
3
Masclet, David
3
Nyreröd, Theo
2
Spagnolo, Giancarlo
2
Takala, Tuomo
2
Andolfatto, David
1
Athey, Susan
1
Beaumais, Olivier
1
Block, Juan I.
1
Capelle-Blancard, Gunther
1
Catalini, Christian
1
Chiroleu-Assouline, Mireille
1
Ferro, Nicoletta
1
Hansen, Henrik J.
1
Hosny, Mohamed
1
Levine, David K.
1
Martins, Fernando Cabral
1
Mather, Paul
1
Meng, Jia
1
Monjon, Stéphanie
1
Ramsay, Alan
1
Siltaoja, Marjo
1
Steen, Adam B.
1
Tucker, Catherine
1
Uusitalo, Outi
1
Wilki, Claus
1
Yasser, Abdel Rahman
1
Zhang, ZhongXiang
1
more ...
less ...
Published in...
All
Working paper
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Talking is understanding : the building of a brand and the making of a test model for strategic communication
Hansen, Henrik J.
;
Wilki, Claus
;
Willumsen, Lone
-
1999
Persistent link: https://www.econbiz.de/10001564800
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->