Talking is understanding : the building of a brand and the making of a test model for strategic communication
by Henrik J.Hansen; Claus Wilki; Lone Willumsen
| Year of publication: |
1999
|
|---|---|
| Authors: | Hansen, Henrik J. ; Wilki, Claus ; Willumsen, Lone |
| Publisher: |
Copenhagen : Copenhagen Business School, Dept. of Marketing |
| Subject: | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | USA | United States | Markenführung | Brand management |
| Extent: | 23 Bl Ill., graph. Darst |
|---|---|
| Series: | Working paper. - Frederiksberg C. Danmark : [Institut for afsaetningsøkonomi, Handelshøjskolen i København], ISSN 0109-3401, ZDB-ID 2939875-7. - Vol. 1999/11 Working paper. - Copenhagen : [Advertising Research Group, Department of Marketing, Copenhagen Business School], ZDB-ID 2949883-1. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001564800