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An examination of the predictive validity of exportation-perception models across individuals
Anderson, Beverlee B.; Lessig, V. Parker - 1974
Persistent link: https://www.econbiz.de/10003470753
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An evaluation of aggregation criteria in normative market segmentation theory
Tollefson, John O.; Lessig, V. Parker - 1975
Persistent link: https://www.econbiz.de/10003616727
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Relating multivariate measures of store loyalty and store image
Lessig, V. Parker - 1972
Persistent link: https://www.econbiz.de/10003616738
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Examining the consumer belief-behavioral space
Lessig, V. Parker; Copley, Thomas P. - 1973
Persistent link: https://www.econbiz.de/10003518338