Because no-show behavior typically leads to operational inefficiencies and thus diminishing returns for service firms, a growing number of authors have demonstrated the potential of using reminders to reduce no-show rates. In this study, by examining the behavioral responses of 13,911 season...

We study how social proximity between the sender and the receiver of information shapes the effectiveness of preventive health campaigns. Focusing on shared religious affiliation as a signal of proximity, we implemented a field experiment during the initial phase of the COVID-19 pandemic in two...

Interventions that aim to change outcomes for women and children typically target women. Yet in contexts where men are the dominant decision-makers, male preferences and beliefs may remain the binding constraint. We ask - when we target men, women or both, with the same intervention in the same...

We evaluate the effects of different marketing and distribution techniques on the purchase of Long-Lasting Insecticide-Treated Nets (LL-ITN). Using a randomized controlled trial in urban Senegal, we look at the impacts of receiving information on malaria-related issues and of different sale...