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Diffusion of innovation
Gatignon, Hubert A.
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Robertson, Thomas S.
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1989
Persistent link: https://www.econbiz.de/10000771546
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Advertising and price elasticity in a model of dominant firm markets
Devinney, Timothy Michael
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Gatignon, Hubert A.
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1988
Persistent link: https://www.econbiz.de/10003411640
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