A practical Bayesian approach to selection of optimal market testing strategies
Rabikar Chatterjee ..
| Year of publication: |
1988
|
|---|---|
| Authors: | Chatterjee, Rabikar ; Eliashberg, Jehoshua ; Gatignon, Hubert A. ; Lodish, Leonard M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 4, p. 363-375
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| Subject: | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001059786