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Marketing digital music : can DRM help?
Duchene, Anne; Peitz, Martin; Waelbroeck, Patrick - 2005
Persistent link: https://www.econbiz.de/10004505245
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Alliances between competitors and consumer information
Garella, Paolo G.; Peitz, Martin - 2005
Persistent link: https://www.econbiz.de/10004505246
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File sharing, sampling, and music distribution
Peitz, Martin; Waelbroeck, Patrick - 2004
Persistent link: https://www.econbiz.de/10004505252
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Direct and moderated effects of customer satisfaction on two dimensions of loyality in a business to business context
Wangenheim, Florian von; Bayón, Tomás - 2001
Persistent link: https://www.econbiz.de/10004752399
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Der Einfluß von persönlicher Kommunikation auf Kundenzufriedenheit, Kundenbindung und Involvement : Design und Ergebnisse einer empirischen Studie im privaten Strommarkt
Wangenheim, Florian von; Bayón, Tomás; Weber, Lars - 2001
Persistent link: https://www.econbiz.de/10004663254
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Satisfaction, loyality and word of mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Wangenheim, Florian von; Bayón, Tomás - 2001
Persistent link: https://www.econbiz.de/10004663257
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Equity Marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10004663265
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Comparative advertising and competition policy
Barigozzi, Francesca; Peitz, Martin - 2004
Persistent link: https://www.econbiz.de/10004862597
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Content and advertising in the media : pay-tv versus free-to-air
Peitz, Martin; Valletti, Tommaso M. - 2004
Persistent link: https://www.econbiz.de/10004862609
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Why the music industry may gain from free downloading : the role of sampling
Peitz, Martin; Waelbroeck, Patrick - 2005 - this version: october 2005
Persistent link: https://www.econbiz.de/10004863230