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A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H. - 1992
Persistent link: https://www.econbiz.de/10000845117
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The implications of risk aversion and information unvertainty on optimal new product launch strategies
Roberts, John H. - 1990
Persistent link: https://www.econbiz.de/10000847194
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The effect of experience on customer satisfaction
Burton, Suzan; Sheather, Simon J.; Roberts, John H. - 1995
Persistent link: https://www.econbiz.de/10000917677
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Defending market share against an emerging innovation
Roberts, John H.; Nelson, Charles J.; Morrison, Pamela D. - 1995
Persistent link: https://www.econbiz.de/10000912046
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An exploratory approach to study the effect of disconfirmation on customer satisfaction
Burton, Suzan; Sheather, Simon J.; Roberts, John H. - 1997
Persistent link: https://www.econbiz.de/10000956070
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Electronic home shopping : role of consumer perceptions and congruence in consideration set formation
Roberts, John H.; Morrison, Pamela D. - 1996
Persistent link: https://www.econbiz.de/10000939872
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Development and testing of a model of consideration set formation
Roberts, John H.; Lattin, James M. - 1990
Persistent link: https://www.econbiz.de/10000846750
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The effect of network structure in industrial diffusion processes
Midgley, David F.; Morrison, Pamela D.; Roberts, John H. - 1990
Persistent link: https://www.econbiz.de/10000846994
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Developing and testing a contingency paradigm of group choice in organizational buying
Wilson, Elizabeth J.; Lilien, Gary L.; Wilson, David T. - 1990
Persistent link: https://www.econbiz.de/10000846881
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A note on optimal salesforce compensation in the presence of production learning effects
Deardon, James A.; Lilien, Gary L. - 1990
Persistent link: https://www.econbiz.de/10000847221