The present study aims to meet the need for a refinement of the consumer-based brand equity scale and to address the limitations of the previous research on the subject. Based on previous measurements of brand equity, CBBE is conceptualized in this study as a four-dimensional model consisting of...

Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...

We conduct what we believe to be the most methodologically rigorous study of mood effect in the field so far to measure its economic impact and address shortcomings in the existing literature. Using a large dataset containing over 46 million car inspections in Sweden and England in 2016 and...

Administrative burdens may deepen inequality by creating costly experiences for vulnerable groups. Research to date typically focuses on how burdens affect decisions in specific policy contexts, thus little is known about everyday experiences of burdens and their distribution in society. This is...

Planning stability or its counterpart, planning nervousness, is a challenging issue for many companies as well as for scientists who try to analyze and explain this phenomenon. Research in this area mainly concentrates on the field of production and materials planning where current replanning...