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~isPartOf:"Working papers / Centre for Market driven Innovations : WP"
~language:"eng"
~type_genre:"Non-commercial literature"
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Working papers / Centre for Market driven Innovations : WP
Central and Eastern European online library
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Working paper / Department of Commerce, College of Business, Massey University
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How the service function can help industrial firms to become market driven
Langerak, Fred
;
Commandeur, Harry R.
;
Napel, J. M. ten
-
1995
Persistent link: https://www.econbiz.de/10000924072
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2
A
marketing
manager's view on successful high tech launch strategies
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421254
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3
Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421278
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