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~isPartOf:"Working papers / Centre for Market driven Innovations : WP"
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Working papers / Centre for Market driven Innovations : WP
The journal of product innovation management : an international publication of the Product Development & Management Association
16
The journal of product innovation management : an internat. publication of the Product Development & Management Association
13
Journal of engineering and technology management : JET-M
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ERIM report series research in management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Design management review
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European journal of innovation management : EJIM
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IEEE transactions on engineering management : EM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
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International journal of innovation management
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing management : MM
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Kyklos : international review for social sciences
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The PDMA handbook of new product development
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Industrial new product launch strategies and product development performance
Hultink, Erik J.
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1995
Persistent link: https://www.econbiz.de/10000924075
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2
Launch strategies and product advantage
Hultink, Erik J.
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1995
Persistent link: https://www.econbiz.de/10013421229
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3
A marketing manager's view on successful high tech launch strategies
Hultink, Erik J.
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1994
Persistent link: https://www.econbiz.de/10013421254
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4
Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J.
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1994
Persistent link: https://www.econbiz.de/10013421278
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