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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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Soul and machine (learning)
Proserpio, Davide; Hauser, John R.; Liu, Xiao; Amano, … - 2019
learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data …,” and are a natural fit to analyze rich media content, such as text, images, audio, and video. Examples of current marketing …
Persistent link: https://www.econbiz.de/10012174368
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A Bayesian analysis of post-entry outcomes : an application to shopping mall sales
Chung, Doug J.; Seo, Kyoungwon; Song, Reo - 2017
Persistent link: https://www.econbiz.de/10011876927
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The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald; Teixeira, Thales S. - 2018
Persistent link: https://www.econbiz.de/10011931489
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Fake discounts drive real revenues in retail
Ngwe, Donald - 2018
Persistent link: https://www.econbiz.de/10011931556
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Concentration levels in the US advertising and marketing services industry : myth vs. reality
Silk, Alvin J. (contributor); King, Charles (contributor) - 2008
Persistent link: https://www.econbiz.de/10003783559
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Product-market competition and managerial autonomy
Ruzzier, Christian Alejandro - 2009
Persistent link: https://www.econbiz.de/10003818761
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Beyond the hype: unveiling the marginal benefits of 3D virtual tours in real estate
Zhang, Mengxia; Troncoso, Isamar - 2023
Persistent link: https://www.econbiz.de/10014455626