Purpose – The purpose of the study is to explore how college‐aged consumers perceive and interpret product placement in the context of social games. Design/methodology/approach – The theoretical perspective guiding the study is phenomenology, and the essay assignment and in‐depth...

Purpose – The purpose of this paper is to investigate young consumers’ perceptions toward Twitter and marketing information on Twitter. Design/methodology/approach – The theoretical perspective guiding the study is interpretative phenomenology analysis, and the essay assignment and...