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~isPartOf:"wi - Wirtschaft"
~person:"Kotler, Philip"
~subject:"Marketing theory"
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Marketing
-Management : Strategien für wertschaffendes Handeln
Kotler, Philip
;
Keller, Kevin Lane
;
Bliemel, Friedhelm
-
2007
-
12., aktualisierte Aufl.
"
Marketing
" von Heribert Meffert (in dieser Nr.) und Robert Nieschlags Kompendium (ID 16/95; im VLB 18. Auflage 1997), beide …
Persistent link: https://www.econbiz.de/10014004836
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2
Marketing
-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
3
Marketing
-Management : Analyse, Planung und Verwirklichung
Kotler, Philip
;
Bliemel, Friedhelm
-
2006
-
10., überarb. und aktualisierte Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10003203935
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