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1. Hosting a Successful Metamodern Party: Mixed Methods Management Research on the Web 2.0+; Anna K. Zarada, George G. Panigyrakis and Eugenia Tzoumaka -- 2. Why Consumer Psychology Needs Neurophilosophy; Paul M. W. Hackett and Gordon R. Foxall -- 3. Emotivity and Ephemera Research; Kip Jones --...
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. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn -- 3. Virtual Reality for Marketing Research; Raymond R. Burke -- 4 … of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala -- 8 …
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This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of...
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