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So funktionieren Bonusprogramme : so entwerfen Sie ein Kundenbindungsprogramm, das Ihren Zielen wirklich nützt
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 68-77)
.
2007
Persistent link: https://www.econbiz.de/10003545078
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