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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Gültigkeit und Zuverlässigkeit von Fallstudien
Riege, Andreas
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 285-296)
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2009
Persistent link: https://www.econbiz.de/10003827393
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Convergent Interviewing : eine Methode zur Problemeingrenzung bei Marktforschungsprojekten
Riege, Andreas
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 437-447)
.
2009
Persistent link: https://www.econbiz.de/10003827407
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