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Markenpolitik
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Kapferer, Jean-Noël
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
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Führung von Markenportfolios
Kapferer, Jean-Noël
- In:
Moderne Markenführung : Grundlagen, innovative …
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(pp. 669-682)
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2001
Persistent link: https://www.econbiz.de/10003004156
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Die Marke - Kapital des Unternehmens
Kapferer, Jean-Noël
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1992
Persistent link: https://www.econbiz.de/10011519635
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