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Electronic commerce 2018 : a managerial and social networks perspective

Turban, Efraim; Outland, Jon; King, David; Lee, Jae Kyu; … - 2018 - Ninth edition

Persistent link: https://www.econbiz.de/10011663666

Personalization of global sales and marketing activities in the digital economy : a strategic perspective

Shankar, Venkatesh; Donato, Mary P. - In: The power of one : gaining business value from …, (pp. 103-121). 2003

Persistent link: https://www.econbiz.de/10011588672

Social commerce and developing countries

Turban, Efraim - In: E-business in developing countries, (pp. 49-75). 2011

Persistent link: https://www.econbiz.de/10011531215

Superstars and outsiders in online markets : an empirical analysis of electronic books

Bounie, David; Eang, Bora; Sirbu, Marvin; Waelbroeck, … - In: Electronic commerce research and applications 12 (2013) 1, pp. 52-59

Persistent link: https://www.econbiz.de/10010504893

Electronic commerce : a managerial and social networks perspective

Turban, Efraim; King, David; Lee, Jae Kyu; Liang, Ting-Peng - 2015 - Eighth edition

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of...