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Customer relationship management and the impact of e-coupons on B2C retail markets

Smith, Alan D.; Shock, James R.; Beaves, Robert - In: International journal of business information systems : … 30 (2019) 2, pp. 203-231

Persistent link: https://www.econbiz.de/10012037773

Globalisation within a rich e-commerce environment : a case study of large manufacturing firms

Smith, Alan D.; Clinton, Steve R. - In: International journal of business information systems : … 22 (2016) 4, pp. 436-454

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Electronic commerce 2018 : a managerial and social networks perspective

Turban, Efraim; Outland, Jon; King, David; Lee, Jae Kyu; … - 2018 - Ninth edition

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Social commerce and developing countries

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Superstars and outsiders in online markets : an empirical analysis of electronic books

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Electronic commerce : a managerial and social networks perspective

Turban, Efraim; King, David; Lee, Jae Kyu; Liang, Ting-Peng - 2015 - Eighth edition

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of...