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management (SAM). This handbook is a compilation of papers that address researched knowledge of SAM across the academic community …. Filling a void in the existing academic literature, Handbook of Strategic Account Management identifies key issues awaiting …
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"This book contributes new research to the current array of literature on small business management under diverse …
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ENHANCE FIRM PERFORMANCE -- 10. Customer acquisition strategies: a customer equity management perspective / Manfred Krafft … performance / Shuba Srinivasan -- pt. 4 STRATEGIC MANAGEMENT OF CUSTOMER EQUITY -- 14. Risk considerations in the management of … management -- opportunities and threats from new technologies / Raji Srinivasan -- 17. Stop grouping and start regulating: a new …
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