Kumar, V. (ed.); Shah, Denish (contributor) - 2015
ENHANCE FIRM PERFORMANCE -- 10. Customer acquisition strategies: a customer equity management perspective / Manfred Krafft … performance / Shuba Srinivasan -- pt. 4 STRATEGIC MANAGEMENT OF CUSTOMER EQUITY -- 14. Risk considerations in the management of … management -- opportunities and threats from new technologies / Raji Srinivasan -- 17. Stop grouping and start regulating: a new …