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Capturing the Most Value from Innovation –Strategy Choices of R&D and Marketing Managers
Fischer, Timo; Henkel, Joachim - Technische Universität <München> / Schöller Chair in … - 2010
of profits from them. For new product development, the interplay of marketing and R&Dhas been intensively researched. In …
Persistent link: https://www.econbiz.de/10005870613
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A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial marketing in the age of digitisation
Pattinson, Hugh M. - In: International journal of business environment : IJBE 8 (2016) 2, pp. 87-104
Persistent link: https://www.econbiz.de/10011624586
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Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan - In: Expert journal of marketing 5 (2017) 1, pp. 1-9
and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …
Persistent link: https://www.econbiz.de/10011764060
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Marketing
Oflazoglu, Sonyel (ed.) - 2018
Persistent link: https://www.econbiz.de/10011936740
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An Overview of the Canadian Agriculture and Agri-Food System
Agriculture Canada, Government of Canada - 2008
This 2008 report provides an economic overview of the Canadian agriculture and agri-food system. It is meant to be a multi-purpose reference document to provide: an introduction to the agriculture and agri-food system; a snapshot of structural changes that are occurring throughout the system in...
Persistent link: https://www.econbiz.de/10005805103
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Market driven innovation and entrepreneurial behaviour: The strategic value of a market orientation in primary agriculture
Micheels, Eric T; Gow, Hamish R - In: International Journal of Agricultural Management 03 (2013) 1
This paper examines the strategic value of a market orientation using concepts from the resource based view of the firm. We show that a market orientation can be a strategic resource as it is heterogeneous, imperfectly mobile, and is imperfectly substitutable. Using examples from both...
Persistent link: https://www.econbiz.de/10011201036
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Information and Communication Technologies for Health Systems Strengthening
Otto, Kate; Shekar, Meera; Herbst, Christopher H.; … - Economics Research, World Bank Group - 2015
Information and communication technologies (ICT) for health or eHealth solutions hold great potential for generating systemic efficiencies by strengthening five critical pillars of a health system: human resources for health, supply chain management, health care financing, governance and service...
Persistent link: https://www.econbiz.de/10011203188
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Product innovation when consumers have switching costs
Salies, Evens - Centre de recherche en Économie (OFCE), Sciences … - 2011
Economists have long recognized that in free markets, incentives to innovate will be diluted unless some factors grant innovators with a temporary monopoly. Patenting is the most cited factor in the economic literature. This survey concentrates on another factor that confers innovators with...
Persistent link: https://www.econbiz.de/10009132167
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Investigating the Effects of Entrepreneurship and Sustainable Competitive Advantage by Considering the Merits of Marketing and Innovation Capability (Case Study: Isfahan Province A...
Dalvi, Mohammad Reza; Ahangaran, Akram Gholami - In: International Journal of Academic Research in Business … 4 (2014) 3, pp. 75-93
considering the merits of marketing and innovation capability in Isfahan Province appliances companies". This research is …
Persistent link: https://www.econbiz.de/10010850313
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THE LINK BETWEEN NON TECHNOLOGICAL INNOVATIONS AND TECHNOLOGICAL INNOVATION
Nguyen-Thi, Thuc Uyen; Mothe, Caroline - HAL - 2010
. It highlights the effects of marketing and organizational innovation strategies on technological innovation performance …, evidence is found to support the impact of innovation in the marketing and organization fields on a firm's capacity to innovate …/value Few works have taken into account the role of other innovative strategies such as marketing and organization. At our …
Persistent link: https://www.econbiz.de/10010820437