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Analytical marketing management
Doyle, Peter (contributor) - 1974
Persistent link: https://www.econbiz.de/10000323891
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Marketing of services
Donnelly, James H. (ed.); George, William R. (ed.) - Special Educators' Conference <1, 1981, Orlando, Fla.> - 1981
Persistent link: https://www.econbiz.de/10000711361
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Innovation in marketing
Doyle, Peter (contributor) - 1998
Persistent link: https://www.econbiz.de/10000666771
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Innovation in marketing
Doyle, Peter (ed.); Bridgewater, Susan (ed.) - Chartered Institute of Marketing - 2017 - First issued in hardback
Persistent link: https://www.econbiz.de/10011774471
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2015 - 14. ed.
Persistent link: https://www.econbiz.de/10010339514
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Strategy as marketing
Doyle, Peter - In: Images of strategy, (pp. 331-355). 2003
Persistent link: https://www.econbiz.de/10001754671
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Marketing management : knowledge and skills
Peter, Jerome Paul (contributor);  … - 2004 - 7. ed
Persistent link: https://www.econbiz.de/10001738690
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Marketing management and strategy
Doyle, Peter - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10001593160
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2006 - 10. ed
Persistent link: https://www.econbiz.de/10002454915